Targeting and content marketing are increasingly important to all businesses, but many companies don’t generate truly personalised targeted marketing. Here’s what you can do to overcome this hurdle.”
The data you get from your platform of choice is important, but you need to see the big picture and dig into the actual numeric results of your work.
Here are four considerations when measuring engagement at your target accounts
As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better target prospects in various stages of the buyer journey. Intent data is synonymous with this topic, but it understandably causes a great deal of perplexity for many marketers.
Over the course of my career, I have made all of the most common content mistakes—so that you don’t have to! Live and learn: take my quick content quiz, spot and tackle your sins, read more about mine and sign up for our webinar.
A decent marketing automation platform makes life much easier and results in an inbound marketing program that generate lots of high-quality leads.
We all know that good content, be it video or the written word, drives brand preference and helps make sales happen. But content is also what’s needed to create initial awareness. At the Awareness stage of the Customer Journey you are looking to attract people with problems that you can solve who are receptive to […]
If you want your b2b business to be found, you need a content strategy that focuses on attracting and gaining trust. This is where blogging comes in.
At one end, you have buyers. At the other end, you have a great product or service. Our job? Our job’s to be the sweeper furiously decreasing friction so that buyers end up with our awesome stuff.
In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships?
It’s a jungle out there. Today, we’re inundated with sustainability propaganda in a climate where more companies are turning to Corporate Social Responsibility (CSR) reports to make their statements – but is it all just greenwashing?
We are at a point where you already know you need to leverage content marketing. But what areas of content marketing should you focus on?
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