BEST OF B2B™ | publisher

Browse Category

Browse Author

Browse Sources

Tweets by best_of_b2b

Your Search Result: Lexicon

Like It or Not: The Wrong Way to do Naming Research

03/04/2014

Author: David Placek
From: Lexicon

To preview this article and for full access to all content, subscribe for free!

To report this post you need to login first.

Just how important is a brand name’s pronunciation, anyway?

06/13/2013

Author: Will Leben
From: Lexicon

To preview this article and for full access to all content, subscribe for free!

To report this post you need to login first.

Developing An Effective Creative Brief

03/15/2013

Author: J. David Placek
From: Lexicon

To preview this article and for full access to all content, subscribe for free!

To report this post you need to login first.

Want to contribute?

Do you write great B2B marketing and strategy content? Make sure your content features on our site - tell us about it.

Add your content
Can’t find what you’re looking for?

As a subscriber, you get fast, uncluttered access to more than 6000 articles and resources (and growing) - only about B2B marketing and strategy. We do the searching for you and take you straight to the source.

Sign up
Missing a topic?

If you're looking to learn more about a certain topic and you can't find it on this site, let us know and we'll search it for you.
Suggest a topic
This site is produced by