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Infographics can help you to present data, information, ideas, and promotional messages in a visual format. Infographics are used in books, articles,and various sorts of marketing content, as well as at presentations, conferences, and events. Any time you need to present an idea or information, infographics may help.
There are various compelling reasons to include infographics in your presentations or content marketing strategy. An infographic “keeps people’s interest by lending a storytelling and visual element to what can be sterile research,” according to Caitlin McCabe, CEO at Real Bullets Branding. Infographics lend themselves to being shared; including them in your social media content increases the possibility of your content being passed on and getting greater exposure. They are useful for content writers, as they break up text in an interesting, informative way. Infographics can help you to simplify a complicated subject, and the imagery helps people to recall the information. People process information presented with visuals more easily.
When using infographics, you may want to consider if your message is compatible to the format. Will infographics enhance or confuse your message? The graphics shouldn’t compete with the actual message but help to simplify and compliment it.
You can make your own infographics easily by working from pre-made templates.
There are several places marketers can go to online for help in creating infographics. A couple of popular sites are Canva and Venngage.
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