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Social media

Social media

Including social media in your marketing campaign offers an immediacy to your marketing strategy, in that you can track your impact, your audience, and your ROI quickly and effectively. Connecting with your customers in this way enables you to interact in real time, providing them with answers, services and information, while allowing you to obtain measureable feedback. The return on investment of implementing social media in your marketing campaigns can be high, as the costs are very low. The goals of using social media include increased brand exposure, trust and credibility, customer growth and retention, and lead generation. Marketers who use social media often feel they have better insight into and understanding of their marketplace.

Your marketing team must incorporate a strategy specific to social media. This includes data analysis (many social media platforms offer their own analytics), audience targeting, quality of service (creating loyalty and return traffic), content value in order to engage your audience, and the understanding that the measurement of a successful marketing campaign tends to be exponential and organic; results may take time to become apparent. You may also want to consider how to create or leverage influence (using celebrities or industry leaders, or your own thought leaders), to create trust in your brand. Engagement with your audience must be reciprocal to show the best results, as the nature of social media is reciprocal.

Marketing a product though the use of social media involves considering your business’s marketing strategy, and how your social media tactics will reflect this; how you will measure ROI (through sales, increased traffic, or brand exposure?), who is your audience (Twitter or Snapchat?), and which social management tools can you use. Some examples of popular social media platforms are Hootsuite, Buffer, SocialOomph, and Sprout Social.

The Social Media Examinator’s 2016 Social Media Marketing Industry Report offers some insight on how and why marketers are using social media these days…Facebook, LinkedIn, Twitter, and YouTube are the most important and commonly used social media sites for marketers. B2B marketers tend to prioritize LinkedIn, Twitter, Google+, and SlideShare. According to the report, the most popular forums for paid social media advertisement are Facebook, Google, Twitter, and LinkedIn; and the favored content for B2B is blogging, visual, and video, in that order. A majority of marketers considers social media an important element in their campaigns (90%).

5 ways to Improve Your Content Marketing Efforts in 2019

01/29/2019

Author: Sujan Patel
From: BBN Blog

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How to use Twitter’s new automation guidelines to your benefit

04/07/2018

Author: Scott Fraser
From: Fifth Ring

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Best of B2B recommended

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The Social Media Content Calendar Template Every Marketer Needs

12/25/2018

Author: Lindsay Kolowich
From: Hubspot

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Facebook Disables Employer Targeting, And B2B Marketers Must Adapt

09/19/2017

Author: Alison Weissbrot
From: AdExchanger

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How to Leverage Pinterest’s Expanded Search Ads

03/17/2017

Author: Natalie Hoben
From: Search Engine Journal

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3 Tips for a Strong Social and Community Team

03/16/2017

Author: Melissa Fach
From: Search Engine Journal

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The 7 Spiritual Laws of Social Media Success

03/15/2017

Author: Lisa Buyer
From: Search Engine Journal

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Why Facebook Should Be Worried About Other Social Networks

03/13/2017

Author: Craig Davis
From: The Content Strategist

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People Trust Facebook Less Than Congress

02/10/2017

Author: Craig Davis
From: The Content Strategist

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What’s New in Social? Video Takes Center Stage

01/14/2017

Author: Lisa Marcyes
From: Marketo

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