Most B2B companies produce a printed and/or online corporate newsletter or magazine primarily intended for circulating news about the company. And, while there are many advantages to going solely over to online editions, many B2B companies keep print editions in play to use, for example, as handouts at trade shows.
If you’re creating a new publication of this type, or you simply want to sharpen an existing newsletter to become more relevant and compelling to a target audience then, in our view, the No.1 question concerns the core topic/angle of the publication: What’s it about? Is this magazine about “how to market globally”—or about communications insights drawn from many markets that are relevant around the globe (with an ongoing section devoted to global marketing)? If you haven’t defined this carefully, everything will be much more difficult to work with going forward.
To preview this article and for full access to all content, subscribe for free!
To preview this article and for full access to all content, subscribe for free!
Do you write great B2B marketing and strategy content? Make sure your content features on our site - tell us about it.
As a subscriber, you get fast, uncluttered access to more than 6000 articles and resources (and growing) - only about B2B marketing and strategy. We do the searching for you and take you straight to the source.
If you're looking to learn more about a certain topic and you can't find it on this site, let us know and we'll search it for you.
