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Mobile devices – and habits – present unparalleled opportunities for engagement and relationship building. Businesses have the opportunity to communicate with individuals at all times. And their audiences are receptive to this, with more than half of emails opened on mobile, particularly by decision-makers, according to a report by Litmus.
What’s more, as SMS (text) messaging is such a normal means of communication, it’s inevitable that SMS marketing is creeping its way into business communications. B2C is leading the way, and B2B is set to follow, particularly as millennials climb company hierarchies in the years to come.
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