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A powerful idea that solves relevant and pressing market pains or enables significant new capabilities will most likely endure and become a profitable venture. That’s why ideation (the process of coming up with new ideas) is the lifeblood of innovation. But coming up with the right informed insights and fresh ideas is what really matters—and that requires getting much more in touch with market conversations than most B2B companies are today.
Marketing has the potential to revolutionize the way your company performs its ideation, evaluation and development processes in various ways, including:
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