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Digital development within marketing is about how marketing technology and digital developments effect marketing strategy, as well as keeping up with the newest trends, innovation, technological advances, and growth. The computer and Internet have changed the face of marketing enormously, and new IT has and continues to develop exponentially. Marketers often struggle to keep up.
Digital development as relevant to marketing (after the invention and advances made in the world of personal computing) can be traced from the creation of the Internet, to the development of search engines and websites, through to e-commerce, and social media. It gives access to international communities and an expanded market.
Every year the marketing community disperses and consumes reports on the “future of marketing” with predictions for the year to come. Marketers examine emerging software products and platforms, as well as taking into account sociological developments in the use and attitudes of differing marketing techniques. Some platforms, software, or specific customer approaches are predicted to rise in importance, or break onto the scene. Marketers feel it is important to be fully aware of these developments in order to remain competitive. If your competition is using account based marketing, or advertising on social media and you are not, you might want to look at the latest trends and digital developments to assess if these marketing tactics would be beneficial to your business or not. In the marketing world of today, it is beneficial to be on top of the newest marketing technology and what it means for your company. This also requires updating skills on a regular basis to be able to understand and use new software and platforms.
Some of the developments within the last several years in the digital transformation of marketing include: SEO, SEM, website optimization, Email marketing, social media marketing, data analytics, E-commerce, programmatic advertising, user experience design, mobile responsive design, SaaS, channel marketing, and virtual reality.
New generations, like the often remarked upon millennials, are often referred to as “digital natives,” or people brought up with the internet who are computer literate from an early age. This generational shift is important to accommodate with a digital strategy linked to new digital developments.
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